Email marketing is a digital marketing strategy based on sending emails and developing relationships with customers. An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers. There are several ways to follow to bring better results in E-mail Marketing
Techniques in E-mail Marketing:
Construct a E-mail Docket
It doesn’t matter what type of website you have; the best way to do it initially by building an email list.
Email marketing yields a massive ROI, Seemingly everyone on the planet uses email. Well, at least everyone who is landing on your blog pages.
But before you can benefit from these campaigns, you need to build your list which is initial step in E-mail marketing
Identify the types of E-mails to deliver
There’s a great variety of different E-mails that marketers send. The choice of email style depends on the aim of each specific campaign. For example, if a user has just joined your mailing list, send them a welcome email.
This is a great chance to explain the benefits of working with you. If clients have added some items to their shopping cart and didn’t buy them, send them an abandoned cart email to increase sales.
Optimize your E-mails
A recent study concluded that 83.8 percent of mobile device owners open emails with these devices. It, therefore, makes sense to optimize email for mobile content to reach this audience. Some of the ways for assuring that email content is mobile-friendly include:
- Creating short subject lines
- Limiting emails to a width of 600px.
- Using single-column templates.
- Displaying small images.
- Testing on multiple mobile devices.
- Avoiding menu bars.
- Using a large font size (ideally 13-14 pixels).
Grow your E-mail list
To grow your email list, you need to attract people with a compelling offer. Something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create;
Some popular examples are:
- eBooks
- White papers or case studies
- A webinar
- Free trials or samples
- A free quote or consultation
- Quizzes or a self-assessment
- A coupon
Monitoring E-mail reports
Composing your email strategy based on reports and feedback that you have Collected is the final step for developing an email marketing strategy. Track email open rate, unsubscribe rate, click-through rates, email deliveries, email bounces, spam complaints, and more. By getting a complete report on all these things, clearly strategize the plan to make improvements in these techniques
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