Social Media Optimization
Social media optimization is often confused to be the same as social media marketing, but they are not. In fact, it could be said that social media marketing is a sequel to social media optimization. You may think of it as the magic beans which when sown in the right places at the right conditions it takes you straight up to the skies. SMO is basically an extensive process, where you need to work on your website and web pages, so they can perform in an optimum way on social media platforms and connect your website to different social networks easily.