Social media optimization is often confused to be the same as social media marketing, but they are not. In fact, it could be said that social media marketing is a sequel to social media optimization. You may think of it as the magic beans which when sown in the right places at the right conditions it takes you straight up to the skies. SMO is basically an extensive process, where you need to work on your website and web pages, so they can perform in an optimum way on social media platforms and connect your website to different social networks easily.
Cost effectiveness: Most online platforms offer affordable monthly rates and even free plans for a limited number of subscribers. • Ease of use: The best such services include pre-designed templates and drag-and-drop interfaces. • More targeted marketing: The best emailing services offer the possibility to segment your list of subscribers so that you can better target your campaigns. • Better understanding customer behaviour: The campaign tracking options allow you to better understand what makes your customers tick. • Boosting brand awareness and strengthening brand loyalty: Strengthening your brand means boosting its visibility and increasing its value. This is one of the goals you can achieve by sending out nicely crafted and well-conceived emails that are more than just another sales pitch.